In this creative brief, I embark on a journey to reimagine the iconic brand Alessi, renowned for its distinctive and innovative designs in the realm of home and kitchenware. My mission is to create a refreshed brand identity and captivating marketing campaign that elevates Alessi's legacy of craftsmanship and creativity while resonating with modern consumers who seek inspired living.
Date: Nov. 2023
Tools: Adobe Illustrator, Photoshop, Figma